Find a Freelance Social Media Marketer in 5 Easy Steps

Whether posting press releases to your Twitter account or working with Instagram influencers to tag products in their stories, it takes real skill to properly engage your target market across all your social media channels.

Social media marketers (a.k.a social media managers) can track your online presence to help you consistently hit the KPIs (key performance indicators) that matter most. From scoping out your project to conducting an interview, here’s how you can find a freelance social media marketer in five easy steps.

Step 1: Scope out your social media needs

Defining your scope of work is the first step in sourcing any remote talent. When it comes to finding a freelancer with the skills that will help your next social media campaign excel, it helps to perform a personal audit of your existing social channels and identify the areas you wish to improve.

How many accounts will they need to consider? Which platforms will they need to be familiar with? Are you starting your social strategy from scratch or will they be working with an existing marketing plan? Be specific about your campaign needs.

Above all, try to understand what KPIs (e.g. likes, shares, subscriptions) you want to improve. With a clear project scope in hand, you’ll be able to take on the next step: writing a project description.

Step 2: Write a job post

A targeted project description can help attract the right social media freelancer for your needs. To give you an idea, here’s a sample social media marketer job post you can use as a starting point.

Common deliverables might include:

  • A strategy for Facebook, Instagram, Twitter, or other social media platform
  • Content creation such as photos, videos, or blog posts
  • Reaching out to influencers
  • Analyzing and leveraging analytics
  • Identifying new tactics to engage your target market

Clearly outline your scope of work and identify the skills, credentials, and experience you’re looking for.

Step 3: Estimate the cost of your social media project

How much should you budget for your social media project? Common cost factors may include:

  • Project scope: Do you need a few quick deliverables or a more in-depth strategy? Try to map your desired deliverables to a timeline, then use typical rates to estimate a budget.
  • Experience: Take a look at your job post and note specific skills such as writing, video editing, or data analytics. More experienced social media marketers charge higher rates.
  • Number of social media channels: A big part of a social media marketing budget is simply the number of channels you’re running on. The more channels included in your project, the greater your reach and the higher your costs.

Here’s a look at average rates from our in-depth look at the cost of hiring a social media marketer…

Sample Social Media Projects

(Estimated billing rates charged by intermediate-level, U.S.-based freelancers)

Small Business Rates
.
Average Project Price
(Per month of campaign)
Account Management
(Two channels/all services)
$400 to $2,000 per month
Account Management
(Each extra channel)
$200 to $1,500 per month
Blogging with social shares $400 to $1,200 per month
Influencer targeting $200 to $1,000 per month
Images/graphic design $200 to $950 per month
Campaign creation $300 to $1,000 per month
Customer outreach $200 to $1,000 per month
Large Business/Enterprise Rates
.
Average Project Price
(Per month of campaign)
Account Management
(Two channels/all services)
$2,500 to $10,000 per month
Account Management
(Each extra channel)
$1,500 to $5,000 per month
Blogging with social shares $2,500 to $7,500 per month
Influencer targeting $1,500 to $6,000 per month
Images/graphic design $1,000 to $4,500 per month
Campaign creation $2,000 to $5,000 per month
Customer outreach $800 to $4,000 per month
Miscellaneous Rates
.
Average Project Price
(Hourly)
Social media training $25 to $150 per hour
Campaign advisor $55 to $200 per hour

Step 4: Post your job on Upwork

With project description and budget in hand, you’re finally ready to post your project.

Optimize your title to reference what a freelance social media freelancer is likely to type into the search bar when looking for a new project. Check out this article for tips on posting your job to Upwork.

Step 5: Shortlist freelancers and interview your top picks

Once your job post goes live, it won’t be long until the first round of proposals starts to arrive. Create a shortlist of freelancers you’d most like to interview by screening their proposals for professionalism and the specific skills listed in your project description.

As you interview freelancers, consider those who can speak to past projects that are similar to your own. Platform-specific interview questions can help you gauge their level of proficiency with your chosen social media channels.

Once you find a match, congratulations! If you’re still not sure, you can always conduct a second interview or engage your top picks in a paid test project to help ensure someone who’s a good fit for the work at hand.

Looking for a kickstart to help you draft those interview questions? Our curated list of social media marketer interview questions can help you find the right freelancer for your needs.

The post Find a Freelance Social Media Marketer in Five Easy Steps appeared first on Upwork Blog.

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